& POP UPS

The Bay Area Wine Society is pleased to sponsor an innovative program that pairs wine with philanthropy.  PAIRINGS seeks to accomplish a much more ambitious set of objectives than wine appreciation.  We believe if implemented properly this initiative can meet five goals:            

                      § Raise funds for local nonprofits and social enterprises                                             that enhance the quality of life in the Bay Area

                      § Provide discounted wine to consumers seeking to stretch                                         their dollars during this lingering recession, or alternatively
       sell wines to a nonprofit to use at a reception or dinner

                  § Reduce excess inventory of previous vintages while                                                   providing more cash flow to artisan wineries

                     § Showcase and sell current releases through new channels
                       and special venues that could benefit from more promotion

                  § Advance the customer relations and philanthropic goals of                                     the participating wineries

Wineries have always been generous donating their time and resources to charity, raising money via auctions and public tastings. But some of the vintners participating in PAIRINGS  are taking charitable work in new directions, partnering with local nonprofits and building philanthropy into wine sales.

Members of our wine tasting club also wanted to do more:  to find smaller organizations that are doing great work, but aren't as well supported as the bigger ones. With government funding cut and the private sector diminished, the need has grown.

A fuller description of the program can be found on the ~How it Works~ page.

P.S.  A more recent type of PAIRINGS includes engaging in a conversation salon while judging a selection of wines. The winning wines are sometimes poured at our philanthropy programs.  See ~Taste-off~ page.


Last updated: June 15, 2019

 
   Our taste-off awards